Approximate total display height is 10-feet. This attention-grabbing sign made from knitted polyester and can be customized with a full-color imprint of your brand's logo. The complexity of your design will not affect the price, thanks to the digital printing process. In addition to the banner, the kit comes with a sectional aluminum/fiberglass pole, a carrying case and a ground spike. An optional cross base will give the banner added support on hard surfaces and is sold separately.